We know you thought you couldn’t love Target more – you’ve seen the memes, you follow @targetdoesitagain, you go in for shampoo and come out with a new soy candle, 15 picture frames and a new pair of yoga pants that you probably won’t do yoga in. So between the announcement of Target’s new line with Magnolia Market (all hail Joanna Gaines), Cat & Jack‘s adorable back to school collection, the cult favorite Kristen Ess’s hair products and the launch of A New Day (Target’s revamp of their women’s fashion, saying bye to Merona and Mossimo) we were convinced they had hit maximum capacity, until we saw Project 62.
Project 62, which launched today, is Target’s newest home decor line. Full of clean lines, copper and gold, natural wood, jewel tones and of course that beautiful blushy pink – basically it’s everything we love and want in our homes. How does Target always convince us we need more?